Writing SEO friendly content for your blog is very important in your content marketing strategy. SEO friendly content is defined as content which is easy to find on search engines. It is also content which is easy to read for your audience as well.
This is a special writing skill you need to develop as a blogger with time. If you want more reader engagement, think about the structure and layout of your SEO content. You should write appealing in-depth content which helps to solve specific problems for your readers.
Moreover, make use of headings and subheadings. Furthermore, write clear, short and easy to scan paragraphs. This way, your readers will easily understand and enjoy reading your blog posts every time.
Consequently, your audience will be more inclined to share, tweet, like and link to your post. Thereby, increasing your rankings and free natural backlinks to your blog which is beneficial for SEO. So, strive to maximize your writing skills to your best ability.
In this SEO friendly content checklist, I will share with you tips on writing blog posts which are readable and SEO friendly. Let us now get the ball rolling ladies and gentlemen.
List Of 13 Ways to Write SEO Friendly Content To rank On Google
To begin your SEO content marketing journey, your blog posts should contain good pieces of writing first. Most bloggers out there randomly begin to write their posts without any careful thought and proper planning for their content. But this is not a good practice.
If you want to be a professional blogger who churns out killer quality content, always do your research on your topic at hand. In order to become an expert at crafting SEO friendly content, you need to follow the tips nicely outlined for you below.
1. Do Your Keyword Research Homework
Keyword research is the first critical step to follow for any blogger to write SEO friendly content. Keyword research is defined as the process of researching and finding relevant keywords you want to rank for and target your audience with by using appropriate keyword tools.
Before even thinking about writing your blog post, have keywords in mind you want to target your audience with. This will be your foundation for writing perfectly optimized SEO content for both search engines and your readers.
Without keywords, you won’t know the right audience to target based on their search intent. Therefore, always do your keyword research before writing any blog post. This way, you will target the right audience to your blog.
Another added benefit is your bounce rate will also be lower. Since you are targeting the right audience with the right keywords based on their search intent, to begin with. Always write your posts centered on keywords you want to rank for if you want targeted traffic to your blog.
Use Appropriate Keyword Tools For Your Keyword Research
In addition to the above, you need to select appropriate keyword tools to do your keyword research. Reason being, not all keyword tools are created equal. There are several keyword tools to use out there.
If you want the best keyword tools to use for your SEO content marketing, use Ahrefs, Semrush and Long Tail Pro. These are some of the best premium tools out there to use for crafting SEO friendly content. They are quite expensive though but worth every penny.
With these keyword tools, you get valuable data such as competition, backlinks domain authority of competing sites and much more. But if you do not have money to shelf on these premium tools, use free keyword tools like Serpstat and Google Keyword Planner.
For more comprehensive information on how to use the premium tools discussed above, download the free pdf tutorials below to read in your spare time.
- Ahrefs complete guide on how to do SEO, content and link building
- Semrush complete tutorial guide on how to do keyword research
- Long Tail Pro: find profitable keywords in any niche to outrank your competition.
2. Think About What You Want To Write Before Writing
Thinking about what you want to write before writing your posts is vital for your content marketing process. Don’t write your blog posts randomly without any careful thought and planning. First, identify what your audience want and their search intent. From there, center your content on that. Meaning, you should attempt to solve your reader’s problems based on the search intent of your audience.
Additionally, identify the purpose of your content and what you want you readers to learn after reading your content to the end. Write down those points which will act as a guide as your craft your informative posts for your audience.
3. Choose The Appropriate Structure And Layout Of Your Blog Post
Before writing your blog posts, think about the structure and layout of your content first. All your blog posts should consist of:
- Introduction (where you introduce your topic at hand to your audience)
- Main body (where your main message will be written)
- Summary (this should contain brief account of your main topic)
- Conclusion (where you write your final thoughts)
This is how your content should be structured if you want more reader engagement to your content. Having a well-structured content also makes your content more enjoyable to read for your audience.
Furthermore, well-structured content has fewer bounce rates compared to flimsy unstructured content. Ensure that your blog has an attractive professional layout as well. This will give an impression that your website is of high quality to your audience.
Your readers will, therefore, want to stay longer on your good looking blog. Implying, you need a good premium theme for this. I recommend Genesis Themes by Studio Press. They are the best and most SEO friendly themes out there you can buy.
So, make sure you write all your posts in all these four sections. With this in mind, you are good to go with your SEO copywriting campaign to crush your competition out there.
4. Avoid Keyword Stuffing
Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. This is a very bad SEO practice you should avoid at all costs. Reason being, keyword stuffing results in a negative user experience.
Secondly, you will be penalized by Google which will hurt your rankings severely if you practice this bad habit with your blog. Always strive and endeavor to write content which will add value to your readers. Of course, keywords are very important for your SEO content marketing.
But always use your keywords in a natural way with your content. Meaning, you should focus on creating useful and information rich content which uses keywords correctly and in context. Never use keywords out of context with your content. Your keywords should naturally flow with your content.
Use LSI Keywords To Help You Avoid Keyword Stuffing
LSI keywords (Latent Semantic Indexing) are basically keywords which are semantically related to your keywords. Search engines like Google and Bing use this algorithm to determine the relevance of your content. It also helps Google grasp the main idea of your content.
Therefore, make use of LSI keywords in all your posts. Not only are LSI keywords good for your SEO content marketing, they also make your content rich and easy to rank on search engines. This means you will be able to rank for multiple related keywords to your content.
Google loves content which utilizes LSI keywords. Meaning that your blog posts will rank better in Google search results. And this makes sense because nowadays, people search for the same keywords in different ways.
LSI keywords also help you use a variety of words related to main keywords which help you avoid keyword stuffing. As you know keyword stuffing makes your content unnatural and difficult to read.
It also makes your website look spammy. To come up with LSI keywords for your main keywords, use LSI graph or SEO Pressor Connect for your LSI keyword research.
5. Use Paragraphs In All Your Blog Posts
Paragraphs are very important in your SEO content Marketing Process. Use paragraphs which are sensible and appropriate. All your paragraphs should contain the main idea of the subject. Do not write new paragraphs just for the sake of it.
First, ask yourself what the main idea of your paragraph is before writing. Additionally, paragraphs make your content more readable to your audience. Have neat and short easy to scan paragraphs for more reader engagement.
Short paragraphs make it easier for your readers to scan through your content. This is because most of your readers will not read your entire content. Especially if your paragraphs are too long and obscure.
To see what I am talking about, visit Neil Patel’s blog. As you will see his paragraphs are very short and scannable which make his awesome content easy to read. Not only that, neat and easy to scan paragraphs will attract your audience to stay longer on your site. Thereby reducing your bounce rate in the long run.
6. Make Use Of Headings
Headings are very important for readability of your content to your audience. If you don’t use headings, start right away. Reason being headings are also important for your SEO as well. Headings help Google to get the main topic of your content especially if your posts are long.
As a result, your rankings will also improve. Use keywords in your headings and subheadings for more search engine visibility. But, do not overdo it. You should also use subheadings so that your readers can easily scan and grasp the main idea of your content.
Headings also help to clarify the structure of your content to your audience. Use clickable headlines for your content as well. Implying that your headings should be attractive for your visitors to click on.
Ranking on the first page alone is not enough. Write headings with numbers as they are more clickable. For example, if you want to write on a topic on how to make money online, you can write 7 killer ways of making money online without investment.
Instead of just writing how to make money online without investment. The former is more clickable than the latter because it is more attractive and appealing to the audience.
7. Use Well-Optimized Images
Optimized images play a crucial part in your content SEO. Reason being search engines cannot read images plainly. So you need to optimize them as well. Images make your content attractive and engaging for your readers.
Make use of infographics as well in your content as they make your content more vibrant and of high quality. Infographics help your readers get the summary of your main topic. You can use Fiverr if you want professional infographics to be designed for you at a cheap price.
Secondly, they also help your readers to quickly grasp what your content is all about. As you know, a picture paints a thousand words. Using relevant images with your content will attract your readers to stay longer on your site.
Thirdly, images are also beneficial for search engines. Due to the fact that images help search engines understand more about your topic at hand. Before using images for your blog, optimize them first. Implying that, your images should be SEO friendly before using them in your blog posts. The way you optimize your images for SEO is by:
Use Images You Have The Right Copy Wrights
Always use images which you have the right copyrights to avoid copyright claims. Always give credit where it’s due if you are using other people’s images in your blog posts. You can do so by placing a link in the image to the source where you got.
There are also royalty free images you can use in your content without any need of giving credit to the original source. Some sites require you to pay a small monthly fee to use their images. Others have no monthly fees. Such sites where you can get free images are Pixy bay.
Optimize Image Size
Before uploading your images, ensure that they are of the right size. Images with big file size significantly slow down your site. As you know, site speed is also an important ranking factor. If your site loads speeds are slow, it will negatively affect your rankings on search engines.
Therefore do not upload images with large file sizes. Use image compression plugins like WP Smush. It is a free plugin which automatically compresses your images when you upload them on your site. Alternatively, you can use free desktop image compression softwares like Caesium. Download it by clicking there. This is my favorite desktop app for reducing image size without affecting the overall quality of the image. Use images below 100kb in your posts.
Use Alt Text For Your Images
These are words which describe what the image is about. Include your keywords in your image alt text as well. When uploading images to WordPress, the option to add alt text will pop up to the right where you can put your description.
This option also comes whenever you want to insert images in your posts. For example, you download an image of a cat sitting in the kitchen. Your alt text will be cat sitting in the kitchen. Alt-texts are what helps search engines identify what your content is about. Since search engines and crawlers cannot read images in their pain form, you need to use alt texts. Alt-texts are what search engines and crawlers understand what your images are about.
Use Proper Image Names
You should use proper image names for all your images. Avoid using clumsy names or numbers for your images. For example, most images have default file names like 12vvvnd.png when you download them from the web.
As you can see that word is vague without any meaning at all. Therefore, rename all your images with proper names before uploading them on your site. This will help you greatly in your image SEO so that you can rank for images as well in Google image search.
8. Use Interlinking.
Interlinking your main posts to other similar posts is very beneficial for SEO. Interlinking your content helps your readers to spend more time on your site. This is very beneficial for long content. Provide more relevant information for your readers by linking your blog posts to other similar posts about a topic at hand. Google loves interlinked content because it tells Google that your content is of authority and high quality for your readers.
For more details about interlinking and benefits, it has for SEO, read these posts as well. Interlinking SEO best practices. Also, check out this Neil Patel’s blog post. How internal linking is beneficial for SEO.
9. Let Other People Edit And Proofread Your Content
Before publishing your blog post, let someone proofread your post first. Ask him/her for any corrections to be made if any. Secondly, ask the one editing your post for further suggestions to improve your content.
Find out from the person editing your content to tell you whether the content is readable and easy to understand for your audience. As well as whether your article is in the right format. Alternatively, you can use Grammarly to proofread and edit your content. Grammarly is a chrome extension which helps bloggers write content free of grammatical errors. Install this awesome free chrome extension if you don’t have it yet.
Reason being, it will greatly help you write content free of grammatical errors which can negatively impact your user’s experience. Content free of grammatical errors enhances your reader’s experience and engagement. No one enjoys reading content full of grammatical errors.
10. Optimize The Length Of Your Posts
Write long articles for your SEO content marketing campaign. Google loves long articles which entail that your content is of high quality and useful for your readers. Make sure your articles are of a minimum length of 1000.
To second that, long blog posts give you more room to use your selected keywords effectively. Meaning, long content has better keyword density compared to short and thin content. Consequently, your content will have better chances of ranking higher on search engines.
Long content also allows you to explain your topic at hand in great detail and comprehensively. This will result in more value addition to your readers. Furthermore, long content has better chances of being shared on social media networks. For your reference, read this post. Long content gets more shares than thin content.
11. Post Frequently
Posting frequently makes Google aware that your site is live and not abandoned. Which means Google will crawl your site more often. Post at least 2-3 time a week. If you post less often, Google will crawl your site less. Thus affecting your rankings negatively.
12. Use SEO Plugins Like Yoast Or SEO Pressor Connect
Using SEO plugins is a great way of writing SEO friendly content. SEO plugins help you diagnose SEO issues you need to fix in your SEO content. For this purpose, you can use Yoast SEO plugin. Alternatively, you can also use SEO Pressor Connect which is also an excellent plugin. For comprehensive in-depth information on this subject, download the pdf freebies below to read in your spare time.
- How to set up Yoast SEO plugin with your blog
- Content SEO by Yoast
- Yoast’ small SEO guide to optimizing your blog
- 28 ways SEO Pressor Connect increases traffic to your blog
13. How Does Your Content Compare With Your Competition?
Lastly, this is a very important point to consider in your SEO content marketing campaign. You know very well that there is a lot of competition on any blog post you publish. Your competition just like you is striving hard to rank for the same keyword you have chosen.
Nowadays, search engines are having a dilemma in determining who to show on their top 10 positions. For this reason, make sure your content is unique and more comprehensive than your competitors.
This way, you will have a better chance of ranking higher on search engines. Meaning, you need to convince your audience out there that your content is the best they can find out there. If you want an in-depth insight of how your competition is performing and their weaknesses, use keyword tools like Ahrefs and Semrush. For more information on how to spot weaknesses in your competitors and exploiting them to your advantage, download the comprehensive pdf freebies below.
- Ahrefs complete guide on how to do SEO, content and link building
- Semrush complete tutorial guide on how to do keyword research
Now that you have known how to write SEO friendly content, take action on this SEO medicine administered to you. This means you should now start practicing to write SEO content which easier to understand by search engines and readers as well.
In due course, this will make your blog more visible to search engines. Thereby increasing organic traffic to your blog. With these latest tricks in your arsenal, you are now ready to crush your competition.
Always remember that content is king. Thanks for your precious time spent reading this post. Kindly share this with your dear family and friends. As you know, sharing is caring indeed.