Comprehensive Guide On How To Write A Readable Blog Post
Writing readable blog posts for your audience is a very important aspect of your blogging career. For this reason, this blog post will give you important tips on how to write readable blog posts for your audience.
Why Readable Blog Posts Are Important For SEO
Writing readable blog posts for your readers is a very important element of SEO. This is because readable blog posts have very little bounce rates. If your blog posts are difficult to read and understand, your bounce rate will be very high.
Consequently, your SEO will be negatively affected. Google favors websites with low bounce rates. Low bounce rates tell Google that your website has quality content. Therefore, your blog will rank higher due to visitors spending more time on your site.
Google Analytics is the best tool out there to analyze your visitor’s behavior and bounce rate on your site. It also shows the average time your visitors are spending on your website. Having said that, let us now look at the ways on how to write blog posts which are readable to your audience.
1. Have A Good Layout And A Well Designed Website
Having a good and clean layout for your website is the first step to implementing. If your blog has a good and professional looking layout, visitors will be attracted to your website. Visitors will also stay longer and will be interested in reading your content.
On the other hand, when your layout is scruffy and unprofessional, visitors will not be attracted to the content you have to offer. As a result, your bounce rate will be much higher.
2. Identify And Understand Your Audience You Are Writing For
Identifying your audience you are writing for, is the first crucial step to follow in your content marketing. Before writing your blog posts, you need to identify your audience first. Furthermore, you need to understand the search intent of your audience.
This means, before writing your blog posts, you need to have a clear understanding of what your audience exactly want. Thus, you should solve and provide solutions to your audience’s problems about a topic you are writing about.
For instance, your audience search about SEO. In this case, you need to clearly explain and define what SEO is. You then go into further details explaining more about the SEO subject. In the case above, the search intent of the audience is wanting to learn what SEO is all about.
3. Write Clear And Short Paragraphs
Writing clear paragraphs helps your audience to easily grasp your content. Your paragraphs should clearly have the main topic in mind. Additionally, the paragraphs in your blog posts should not be too difficult for your readers to read and identify the main topic from the minor one.
Select The Right Font Sizes For Easy Readability
In addition to the above, you should choose the right font size for your blog post. Using small fonts will make your content much more difficult to read on the screen. Reading on the computer screen is challenging enough.
So, make sure that you select the right font size which will be easier for your audience to read. Font sizes of 14x upwards are recommended. Write Short Scannable Paragraphs
Moreover, make sure that your paragraphs are short and Scannable for your audience. This will ensure that your content will be easy to scan and read at the same time. Long paragraphs, on the other hand, makes your content difficult to read and understand for your readers.
Consequently, more visitors will leave your blog as soon as they land on your difficult to read content. High bounce rate will be the result. And this will negatively impact your SEO efforts. Implying that your blog will have fewer chances of ranking high on search engines.
For your reference visit Neil Patel’s blog to see how you should write your content to avoid high bounce rates. For more information on SEO copywriting and content marketing, download the pdf freebies below. They contain comprehensive detailed information on how to write quality content which ranks well on search engines with fewer bounce rates.
4. Use Heading Tags For Your Titles (H1 to H4)
Heading tags are also very important in your content marketing. Reason being, heading tags helps you separate the main topic from the sub-topic. Therefore, use appropriate heading tags in your paragraphs.
There are 6 heading tags you can use in WordPress. They number from H1 to H6. The H1 tag is the most important. While the H6 tag is the least. Use H1 tags on you main titles. Doing so will make your content scannable, easy to digest and assimilate for your audience.
To see what I am talking about, visit this sample post: How to write readable blog posts by Yoast. As you can see, after visiting the Yoast website, the content is well organized. You also notice that the paragraphs are not too long for easy readability and scannability. Furthermore, the use of H1 heading tags is being put to use on the main paragraphs to identify the main topics from minor ones. This way your audience will easily identify the main subject.
SEO Benefits Of Using Heading Tags
Using heading tags also has SEO benefits for your blog posts. This implies that you should use your main keywords in your heading tags to increase search engine visibility of your blog posts.
But avoid keyword stuffing Google can penalize your blog post. So, use your keywords wisely and strategically in your heading tags and blog posts.
5. Write Short Sentences
Your sentences in your blog posts should not be too long. Long sentences are difficult to assimilate for your audience. Therefore, keep your sentences to a minimum of 20 long as much as possible.
This will result in less grammatical errors due to short sentences which are easy to proofread than longer sentences.
6. Utilize Transition Words
You can spice up your blog posts using transition words. In short, transition words are phrases which carry a thought from one sentence to the other. Therefore, transition words are very important in your content marketing campaign.
Due to the fact that transition words make your blog posts fun and enjoyable to read. Examples of transition words are: Most important, because, thus, besides that and many others. Transition words also act like a cement bond between your two sentences. The relationship between two sentences is much clear with transition words. Readers will understand your content much better with proper use of transition words.
7. Make Your Text Diverse
If you want your content to be attractive to your audience, it should be varied. Meaning, you should not use the same words several times. Your content will be boring and less engaging for your audience to read when you don’t diversify your words.
Instead, use different spicy words to add aroma to your content. This is very useful when writing long content. Some people, for example, use you or and all too often in their blog posts. In this scenario, you can mix it up by using with, also moreover etc. This way, your content will be much more attractive, enjoyable and much more readable too.
8. Avoid Plagiarism
Plagiarism is a very common trend in the blogging industry. It is defined as, “The deliberate act of copying of another’s words, thoughts or idea as one’s own without giving credit to the original owner.”
If you want your content to stand out from the crowd, write unique content which will set you apart from the rest. This means that your content should have some originality to it. In addition to the above, you should evergreen content which will stand a test of time. Avoid writing depleted content which has little value for your readers. Your content should be unique from your competitors and should offer more details about the topic.
9. Use Yoast Or SEO Pressor Connect Plugins
SEO plugins such as Yoast and SEO Pressor Connect have a readability check feature. These plugins check the length of sentences and paragraphs. They also check the use of transition words and subheadings for Yoast SEO plugin. Take a look at the screenshots below to further illustrate this point.
Yoast readability check analysis
SEO Pressor Connect readability analysis (aim 70% and above)
If you don’t have these plugins installed on your blog, install them immediately. As they will greatly help you with writing readable content for your audience. For more information on how to install and configure their plugins, download the pdf tutorials below.
With the mentioned tips above on how to write a blog post, you should be ready to go. Make sure you implement what you have learned in this post to boost your SEO to your blog posts. If you want readers to read your entire blog post, ensure that your text is easy to read and scan.
Your text should have short paragraphs for scannability. Use tools like Grammarly to help you write readable texts. Thank you for your time spent reading this post and I know you have learned a lot. Kindly share this with your friends and family. As you know, sharing is caring indeed.